communication around table

Imagine you are about to make a sales call or you are creating a presentation to deliver to your executive team. What is your typical process? Do you take a WEapproach?

Whenever you are communicating something to a group of people, you can generally assume that they will have a range of Thinking and Behavioral preferences represented, so it is important that you consider how you will connect with each Attribute. I discuss this concept in depth my book Work That Works in Principle #5, Using the Power of WE: Techniques to Unleash Your Team’s Potential.

When I want to ensure I’m considering each Attribute, I find it useful to have a visual reminder. I recommend you print out a copy of an Emergenetics® Profile to help guide you through the process.

Action ponts graph 6

As you get to work, consider what each of the Attributes need by referencing the notes about each preference in the Profile. I like to jot down a note or two within each Thinking Attribute and on both ends of the Behavioral Attributes to ensure that I’ve considered the perspectives of all preferences.

While this may feel a bit scratchy at first, the more you practice flexing into each Attribute and considering a WEapproach to your individual work, the more success you will find in communicating with your team members.

For more tips on how to apply the principles in Work That Works, please fill out the form below to connect with our team. The book is available for purchase on

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